First Impressions | Inika Pure Primer And Liquid Foundation


You know that sinking feeling you get when you first notice your favourite foundation is starting to run dry? Just me? Following my recent interest in natural cosmetics, I decided to take this as an opportunity to try something new, and set out to look for a brand that ticks all my boxes in terms of ethics and quality. My search soon led me to Inika, and I’m excited to share my findings with you today.

Inika is a certified vegan company, offering a range of mineral cosmetics. Their credentials are very reassuring – they champion natural ingredients and can boast that their products are free of parabens, nanoparticles and other nasties. Helpfully, they sell “trial packs” through their website, which include samples of their Pure Primer, Liquid Foundation, and two different shades of their Mineral Foundation. Using their Shade Matcher, I ordered the Light/Medium trial pack, which includes:

| Pure Primer 4ml (full size price £29.50)

| Liquid Foundation with Hyaluronic Acid in Beige 4ml (full size price £29.50)

| Mineral Foundation in Unity 0.7g (full size price £27.50)

| Mineral Foundation in Nurture 0.7g (full size price £27.50)

I have never been drawn to mineral makeup. It has always seemed messy, and given that my face doesn’t hold powder very nicely I just never figured it’d work for me. So my main focus for this trial was the liquid foundation which arrived in the colour Beige. This particular sample was of their Liquid Foundation with Hyaluronic Acid, which adds hydration to the skin. The other ingredients include aloe vera leaf juice, jojoba oil and argan and rosehip oils. The Pure Primer is also composed of several natural ingredients including coconut, apricot and jojoba oils, and natural Vitamin E.


Applying a pea-sized amount of the primer to a clean, toned and moisturised face, it goes on very nicely, creating a smooth base for the foundation. It carries a fresh, sharp scent, and dries very quickly. Following my regular makeup routine, I then apply concealer to my undereye area and any blemishes, before moving onto foundation.


My initial impression of the foundation, as you can see from the swatch, is that it is far too dark for my complexion. It comes out a warm, orangey colour, which seems way off my pale skintone. Somehow, though, I have found that it works once blended in. I have sought the opinions of several friends (who I hope were not just being nice) and have received confirmation that I do not look like I’ve gone for the tangoed look in early Spring. I am still not 100% convinced that a lighter shade wouldn’t work better for me, but until I can muster up the inclination to order another trial pack, I guess I won’t know.

Recently, I have been mixing my foundation with a CC cream from Arbonne*, to even out my skintone a little and reduce any redness. It also helps to stretch the foundation, and definitely helped me keep this sample tube going for longer! The CC cream (which I have in Light) is also quite close in colour to the Inika Liquid Foundation, so mixing the two worked nicely.

In terms of its formula, the Liquid Foundation carries that same sharp scent as the primer, with an earthier, clay-like smell to it. It’s not unpleasant, and isn’t something you are aware of once it’s on your face, but is something to consider if you are particularly sensitive to scents. At first, the foundation is rather sticky and does take rather a lot of blending to achieve an even coverage. I use a flat-topped foundation brush by Nanshy to apply my foundation, and find I am buffing away at my face for quite a while, which doesn’t do wonders for my already dry skin.

However, once the foundation has settled in, the finish is rather lovely, and surprisingly high coverage. I would say it is between medium and full coverage, although I have been going over blemishes with concealer afterwards. The staying power has really impressed me, and has exceeded that of my previous foundation. I tried the foundation over two different primers and found that it still looked fresh at the end of the day, where I normally have issues with it caking and flaking away around my nose and chin.




Inika offer a range of high quality products at reasonable prices, and are available across the web with international shipping options. I would love to see their products available in a wider range of shades to cater to dark skin tones, as this is something I feel they are lacking currently. Hopefully, they will work on introducing a greater choice of colours in the future.

All in all, I am very happy with the samples I’ve tried from Inika, and am excited to explore natural cosmetics further. If you have any brands to recommend, please let me know!

*I was sent this product to review, and have given nothing but my honest opinion!

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