Is Lip Primer Worth It? | Too Faced Lip Insurance Review


First and foremost, let’s take a moment to celebrate the fact that I recently purchased my first ever Too Faced product. Woo! After months of swooning over their adorably packaged blushes and palettes, I settled for a product I’d wanted to try for a while – their Lip Insurance primer.

I don’t wear lipstick all that often. The main reason for this is because I have my breakfast and coffee at work, and tend to drink a lot of water throughout the day, and I just can’t be bothered with the maintenance. In short, I’m a bit too lazy for it, although I have a growing collection of vegan lip products which I want to incorporate into my makeup looks more often.

I’ve never quite been sure whether lip primers are worthwhile investments or wastes of money. Too Faced is something of a premium brand, with many of their products retailing at £20 and over. Being a US-based company, they’re also not a walk in the park to get hold of. However, I was curious to try a lip primer from a brand with a strong vegan and cruelty-free ethos, so I put in an order for Lip Insurance.

The packaging is undeniably cute, and I am pleased with the amount of product you get for the price tag (£14.50 for 4.46g/0.15oz). The doe foot applicator is very easy to use and just a very small amount of product is needed to coat lips. I usually apply the primer once I’ve finished my base, and let it dry for around 5-10 minutes whilst I do my eyebrows and mascara. Don’t forget to exfoliate your lips the night before using a homemade sugar scrub or one like Lush’s delicious Bubblegum lip scrub.


F I R S T  I M P R E S S I O N S

As I’d expected, Lip Insurance is quite drying. However, paired with my ultra-moisturising Barry M Satin Super Slick lip paints, that dry lips feeling has not been as noticeable. Initially, I do notice rather a lot of transfer on glasses and coffee cups for example, but this is also to be expected with lipstick, and it soon clears up altogether, without impacting the vibrancy of the colour.

I’ve received comments from a few people who’ve been amazed at the boldness of my lip colour and shocked that I had not yet needed to reapply the lipstick. But, to really test the product’s abilities out, I ran a couple tests.

T H E  F O O D  T E S T

Mmm, food. I love the stuff. Unfortunately, though, wearing lipstick and eating certain foods do not go together very well.

I’ve consumed a range of different foods and drinks whilst wearing Lip Insurance under my lipstick – peanut butter bagels, falafel wraps, noodles, pizza, beer and coffee to name a few – and have found the impact to the lip colour minimal. There’s certainly an improvement in longevity in comparison to not using a primer; I haven’t even felt the need to reapply my lipstick straight after eating.

T H E  K I S S  T E S T

What a chore this was to trial. Scheduled makeout time with one’s significant other? Who wants that, am I right?

Nevertheless, I took one for the team and stole a few kisses from my willing volunteer. The results of the two kiss tests I ran were inconclusive – kissing with lipstick on is not something I would do in any case, and my lipstick had not been reapplied for a few hours because that would certainly have been a mess. That being said, the lip colour hadn’t disappeared completely afterwards, so I’d say that Lip Insurance slightly improves the kiss-proofness of your lipstick. Hurray!

I’m pleased to say that I have gone from someone who was a little sceptical of the benefits of lip primer to an advocate for the product. I wouldn’t dream of wearing lipstick without first applying Lip Insurance, and will definitely repurchase it once it runs out. The only downside I can think of is that the ingredients, although vegan, are mostly gross sounding -ates, -toyls, -utyls and -lymers which I don’t fancy anywhere near my mouth area. If anyone knows of a natural lip priming solution (if such a thing even exists!) then I would love to hear about it.

Have you tried Too Faced’s Lip Insurance? Do you have an alternative suggestion?


3 thoughts on “Is Lip Primer Worth It? | Too Faced Lip Insurance Review

  1. I for one am curious to know if that longevity has made it any more difficult to actually INTENTIONALLY remove the lipstick + primer (at the end of the day). :D
    But wow, that sounds awesome. I’m really interested in trying something from Too Faced, but you’re right, they are quite pricey.

    Liked by 1 person

    1. That’s a really good point! I’m happy to say that I haven’t noticed it being harder to remove the lipstick at the end of the day. Although this could be an issue with other lip primers, I suppose!

      Yep, I think Too Faced goodies will have to go on my birthday and special occasion wish lists 😂

      Liked by 1 person

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